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Who we are

Reach China is the ultimate China Export Focused, Brand Incubation Company!

We have developed a Chinese language eCommerce platform (BuyNatural 百天然) to offer Natural and Organic products (wholesale and retail) as well as provide an extensive marketing program to support brands looking to engage Chinese consumers living overseas or in China.

Reach China provides brands with an ultimate pathway into Cross Border trade with China. Our brand incubation program commences with a domestic component then introduces a China export element as the brand gains awareness and appeal. It is important when considering Chinese export that brands firstly have a strong domestic presence as Chinese consumers want to know that the brand is credible and reliable in the home market.

We are a distribution, sales and marketing company representing a number of key categories; mother & baby, health & wellness, beauty and other products for consumers around Australia and living in China.

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As your brand representative,

Our goal is to help to expand and grow sales in the home market and develop your Chinese export opportunities.

Our team has assisted many Australian and New Zealand brands to successfully launch into the Australian retail sector as well as connect them with Chinese consumers in a meaningful way, navigating them through the multiple layers of sales, marketing and distribution networks.

We work with brands by assisting them to be ranged within the Australian retail sector, engage the local Chinese daigou traders and gift store owners, manage B2C eCommerce sites (i.e., Tmall,, Sunning) and cooperate with B2B China distributors to get in market presence. Our expertise takes the risk out of expanding your brand into the world’s fastest growing market.

All-In-One Services

Get in touch

Our team is ready to establish and grow your brand for the Chinese market. To request a copy of our company profile or arrange a discussion with with our sales team, please contact us today