There are many companies that can help you run a marketing program or to distribute your products into China. But there are very few that can comprehensively help incubate your brand and develop it from both a marketing and sales distribution perspective.
Developing your brand for a Chinese consumer takes careful planning and consideration – a journey that takes considerable time and effort. Before jumping onto the China bandwagon and rushing in, give Reach China a call. We can help you understand some of the areas you will need to consider as well as give you some guidance in taking the first steps.
You need a trusted partner to help you navigate the path to China. Let Reach China work with you in growing your brand with a focus on Chinese consumers.
A WeChat marketplace where daigou traders and gift shop owners can purchase wholesale products and have these shipped directly to their buyers in China. Supported with an extensive range of daigou sales and marketing programs.
A domestic retail program for brands that want to be ranged in the Australian Retail Pharmacy and Grocery channel. It is important to have a domestic shelf presence before engaging daigou traders and commencing your China export journey.
A cross border program for Retail Pharmacy and Grocery store owners that provides them with a fully branded online eStore for their Chinese customers to use to purchase products, be picked from a central warehouse and then sent directly to China.
LOGISTICS AS A SERVICE
An outsourced solution for brands looking to offer Chinese distribution. A company’s transportation spend is one of the largest budgetary items, so finding ways to save money is always a priority.
Is a CBEC platform management solution where we develop the Chinese B2C online channel; from establishing ‘official’ stores’ to daily management and customer service. Tmall, JD, Little Red Book, VIP.com as well as online eStores in more regional Chinese eCommerce platforms.
What We Do
We help brands to evolve and align with the Chinese market, create brand extensions that help brands grow revenue and market share, and build new brands from scratch based on a white space opportunities in the market.
Our methodology is driven by discovery and integration of all brand touch points. The power of our process is that it enables all brand stakeholders to envision their cross-border journey tomorrow, today.
Our process examines the local marketplace, consumer sentiment, and the inherent strengths and opportunities in a brand. Then looks to establish a pathway to China and ensuring the brand aligns with the needs and desires of Chinese consumers.
SALES CHANNEL DEVELOPMENT
MARKETING & PROMOTION
OPERATIONS & INVENTORY
DISTRIBUTION & WHOLESELLING
STRATEGY & ADVISORY
China is the world’s largest ecommerce market and is an important expansion target for international brands.
China is now the world’s largest online shopping market. Driven by rising levels of personal wealth and high Internet connectivity, Chinese consumers spent over US$1 trillion online in 2018.
A notable trend is the purchasing of Western brands through contacts living overseas. These trusted contacts are known as ‘Daigou’ and buy on behalf of Chinese living in China. Products are brought by the daigou’s then shipped as a small parcel, personal delivery back to the requestor of the goods.
More recently, growing numbers of Chinese are starting to buy directly from overseas brands and retailers through cross-border online shopping – known as ‘haitao’ or CBEC (cross-border E-commerce). Simply, it involves a Chinese consumer placing an order online with an overseas based online retailer, who ships the product from outside China.
Typically, overseas brands and retailers have sold cross-border into China through online marketplaces offered by China’s E-commerce giants, such as Alibaba and JD.com. While this is the best-known model, there is increased recognition that without developing the brand through Daigou and the Haitao communities the online platforms likely fail to drive sales.
The complexities and challenges involved in selling into China mean the “one size fits all” approach is no longer appropriate to meet market demands. As a result, Reach China established itself as a China focused, Brand Incubator. We are a business that partner’s and represents brands who want to develop their export channel.